The two programs of the International Centre, the International Seasons and the Pécs Summer School Program, also won the marketing diamond award in the Marketing Diamond Awards 2022 competition announced by the Hungarian Marketing Association. The awards recognized the high-quality branding and customer-oriented activities of the two programs. The diamond awards were received by Dr. Gyöngyi Pozsgai, Head of the Study Abroad and Summer University Office and Attila Szabó, International Project Manager, on January 26 in Budapest.
The aim of the International Seasons intercultural event series established by the International Centre in 2017 is to present the culture and values of the countries and ethnic groups represented by the nearly 5,000 international students studying at the university to the citizens of Pécs, as well as to introduce Hungarian culture and traditional Hungarian values to foreign students studying at UP. In this spirit, 90 intercultural programs have been organized in the past year, including educational and scientific lectures, professional conferences, concerts of pop, classical and folk music, dance performances, fine art exhibitions, workshops and sports programs.
The Pécs Summer School program has won the Marketing Diamond Award for the second time (read about the first Diamond Award »). The program was launched by the International Centre in 2016 with the aim of organizing an increasing number of international summer university programs at UP. Over the past 6 years, 37 summer universities have been held for 1,100 participants from 80 countries, with the participation of 230 lecturers. Thanks to the increasing number of summer university programs, UP has become the market leader among Hungarian higher education institutions in this field.
The aim of the Marketing Diamond Awards is to contribute to the widespread promotion of high-quality, professionally correct practices by recognizing successful, effective marketing solutions, as well as to help market participants achieve the highest possible quality in their marketing activities. The Marketing Diamond Award is a trademark recognizing professionally outstanding marketing activity. The professional evaluation of the applications was carried out by a professional jury consisting of recognized personalities of the Hungarian marketing profession, working in the fields of science, education and practical implementation.
The International Seasons intercultural event series won the award for its high-level brand development activities. In the case of the Pécs Summer School Program, the award rewards the diverse and high-quality services implemented during the programs, which contribute to the satisfaction of partner universities and students.
The two Marketing Diamond awards donated by the Hungarian Marketing Association, i.e. the professionally excellent marketing trademark, are important recognitions of the internationalization activities of the University of Pécs.
Diamond Award for the Pécs Summer School Program (March 2022) »
